Gap pulls shirt with incorrect map of China from stores, issues apology

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"We've learned that a Gap brand T-shirt sold in some overseas markets failed to reflect the correct map of China", it said in a statement posted on its Weibo account on Monday evening.

The move followed after a netizen had posted pictures of the shirt on Chinese social media platform Weibo, which saw Chinese territories such as south Tibet, Taiwan and the South China Sea being omitted from the map.

Gap has apologized to China after an image of a t-shirt on sale in Canada went viral.

The photos were taken at a Gap shop in Canada's Niagara region, China's state-owned Global Times said. Upon the realization that one of our T-shirts sold in some overseas markets mistakenly failed to reflect the correct map of China, we urgently launched an internal investigation across the group and have chose to immediately pull back this T-shirt from all the concerned global markets.

Marriott and Gap aren't alone in causing offence to China, Delta Air Lines recently issued a public apology for what it described as a "grave mistake" after listing Taiwan and Tibet as independent countries on its website.

"We sincerely apologize for this unintentional error", it said, adding that an internal inspection is being conducted to correct the mistake".

Chinese foreign ministry spokesman Lu Kang took note of the apology and would not say at a press briefing whether the government had complained to Gap.

Gap is the latest of several companies that have apologized for perceived slights to China's sovereignty. "ORCRP009473-topic.html" class="local_link" >Marriott International apologized profusely to China after sending a letter to rewards club members that listed Tibet, Hong Kong, Macau and Taiwan as options on a question asking customers their countries of residence.

Delta Air Lines based in the US and Zara the European based clothing retailer were on the hot seat as well over issues of a similar nature on their e-commerce sites in China. Mercedes-Benz said sorry for quoting the Dalai Lama on social media.