The new glasses will sell for $150, or $20 more than the first generation.
Snapchat has expected larger sales of the spectacles V1 due to which later they have to suffer a great amount of loss. With almost all of the 3.5 billion Snaps captured every day, taken on a phone, the company wants to take a leadership role as camera technology evolves, he said. To capture a photo, users hold the top button for a second.
Spectacles can record 10-second video snippets, which are created to approximate one's natural field of vision. Originally launched in September 2016, the first-generation Spectacles were not a financial success for Snap. Video resolution is now 1,216 x 1,216 instead of 1,088 x 1,088, while the new photo mode (there wasn't one before) grabs Snaps at 1,642 x 1,642.
Over the lifetime of the product, Snap sold just 220,000 units, the company says, eventually writing off unsold inventory worth nearly $40m.
Like the predecessor, the new Snapchat Spectacles are glasses you wear to capture moments and instantly share them on Snapchat.
Design-wise, the glasses are now slimmer (30% smaller) and more comfortable.
While the Snapchat Spectacles 2 is likely not the future of communication - at least at this point in time - it does offer a unique way to finned with friends and follower alike. Many users aren't going to go rushing out to buy these things, nor is it even clear why they should, hence why they had low engagement rates even among those who bought them.
The new Spectacles come in three jewel tones i.e. onyx (black), ruby (red), and sapphire (blue), and are available to order starting today at Spectacles.com for $199 CAD. The stock decreased 6.97% or $1.09 during the last trading session, reaching $14.54.Snap Inc. has 46.88M shares volume, 66.63% up from normal. The case can charge the glasses four times before needing a charge itself. You can shoot about 70 videos and transfer them to your phone on a single charge.
The new version is also available in a wider range of frame and lens colors.