The e-commerce giant is rewarding those who shop at Whole Foods - which Amazon bought back in the summer of 2017 - as shoppers who use the Amazon Prime Rewards Visa card at the grocer will be rewarded with 5% cash back on all purchases.
Owners of the Amazon Prime Rewards Visa card from Chase will still reap the benefits of other card perks, like 5% back at Amazon.com and 2% back at restaurants, gas stations and drugstores, among other benefits.
The company's initiative kicks off Tuesday, and the company will also reward cardholders who aren't members of the $99 a year Amazon Prime subscription service with 3% cash back. Blue Cash Preferred® Card from American Express cardholders can earn 6% cash back on US supermarket purchases (up to $6,000 a year), which includes Whole Foods purchases.
Amazon paid $13.7 billion for Whole Foods, so the company is understandably very serious about making that money back several times over as soon as possible.
You don't have to be a Prime member to be approved for Amazon's Rewards Visa, but it pays if you are. Earlier this month, Amazon announced that Prime members now have access to free two-hour delivery on thousands of Whole Foods items. There is also now a Whole Foods online storefront on Amazon's website.