Despite "Pixel vs iPhone" Google phone sales are tiny

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The Pixel range debuted in 2016 and got a refresh late a year ago, which brought us the Pixel 2 and Pixel 2 XL, so it's a relatively new brand when compared to iPhone and Galaxy S. Its availability is also limited to a handful of markets. Pixel's user base mostly consists of hardcore Android fans who want the pure Android experience.

Look, I get it, the Pixel's still the new guy on the block.

Google's jump into the hardware arena with self-branded phones began with the first Pixel phone at the end of 2016, and the company still has a ton of work to do.


But the Pixel isn't a massive commercial success for Google for the time being.

According to IDC's research director Francisco Jeronimo, Google doubled shipments of Pixel smartphones in 2017 with 3.9 million units sold.

Google's Pixel phones were supposed to be the answer to the iPhone.


Apple sold 77.3 million iPhones in the Christmas quarter for an average of 849.450 iPhones a day, per ZDNet's math. By now, most people have already picked sides and the customer lock-in for iPhone and Samsung is strong. In the United States, 90% of smartphones are sold via wireless carriers. More countries, a better retail presence, and more carrier deals would be a good start.

As Huawei and many Chinese phone makers have learned, the key to the USA market is through carriers. This would mean that Apple shipped more iPhones per week than the number of Google Pixel and Pixel 2 smartphones for the whole of 2017. For the full year 2017, HMD Global produced 11.5 million units.

While he didn't provide any concrete figures, Google CEO Sundar Pichai recently confirmed during the company's quarterly earnings call that Google has seen its device shipments more than double year-over-year. In fact, Apple and HMD Global will be the only major vendors to see an increase in sales this year as the smartphone market matures.


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