UCLA has not made splashy hires with its football program under athletic director Dan Guerrero, selecting former Bruins Karl Dorrell and Rick Neuheisel before bringing in Mora before the 2012 season.
According to ESPN's Mark Schlabach, the anticipation is that Kelly will reach a decision in the coming days.
Former Philadelphia Eagles coach Chip Kelly, whose brashness and unique methods turned him into a polarizing figure in the city, will soon decide whether to accept a college head coaching offer from UCLA or Florida, according to ESPN.
While the Gators think and hope they'll land Kelly, they are looking at other coaches in the event they miss out. In other words, that program does not now have a vacancy. Reports surfaced that Kevin Sumlin's divorce from Texas A&M will be finalized shortly after the LSU game on Saturday, regardless of outcome.
Nebraska is expected to fire Mike Riley after Friday's regular-season finale with Iowa.
One thing is certain, though.
So what factors will Kelly be considering?
In 2013, after he had joined the Eagles, the NCAA gave Kelly an 18-month show-cause penalty for "failure to monitor" in the Will Lyles case in which OR paid the 7-on-7 coach $25,000 to steer recruits to Oregon.
Money is not going to be an object for any of the heavy-hitters in this market; it will be more about fit.
Kelly, an analyst at ESPN, went 46-7 from 2009 to 2012 at OR, which averaged 44.7 points a game during that span. The recruiting relationships he established in the West Coast while at OR could be invaluable at UCLA, while not a big factor in the state of Florida.
That all remains to be seen.