Google Maps Removes Calorie-Burning Cupcake Counter over Complaints About Fat Shaming

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The app also translated that calorie count into mini cupcakes, telling walkers how numerous tiny treats they would burn if they walked from point A to point B.

In an apparent effort to encourage people to walk rather than drive, Google Maps started showing alternative walking directions when short driving directions were requested, complete with a note on how many calories you'd burn during the walk.

Apparently daring to compare burning off calories to the consumption of innocuous, cute cupcakes is cancerous in 2017, with social justice warriors going off their politically correct trees. A Google spokesperson told the publication the removal is "based on strong user feedback" and starting from tonight, the calorie feature will be removed from the app.

The feature was designed around encouraging users to be more active by displaying how many calories could be burned by walking to a chosen destination. "One mini cupcake is around 110 Calories".

Google Maps is reportedly already dropping an experimental feature that only rolled out about a week ago on its iOS version. Google, for what sane people would consider to be cute, used the cupcake emoji along with terms that stated things such as "you've burned 125 calories - that's more than 1 mini cupcake!".

Others noted, however, that other mapping apps have long had similar features (though not with the whole cupcake aspect).

"For some people, that's not an issue at all", said Claire Mysko, the chief executive of the National Eating Disorders Association in an interview with The New York Times.

Reportedly, Google made a decision to give up on a new, experimental feature which first appeared on iOS about a week ago. Although Google was trying to promote a healthy lifestyle, many objected to the fact there was no way to turn it off, while also pointing out that there are plenty of dedicated calorie-counting apps available should people want one. A number of people lambasted the feature on Twitter, claiming it would "shame" and even "trigger" those with eating disorders.