Snapchat news update as popular messaging app gets new Context Cards feature

Adjust Comment Print

Millions of Snapchat users, particularly in the United States and Europe region, were left outraged after the addictive photo-sharing app crashed briefly on Monday night. It will also factor in more personalized features, like which ride-haling app you use (if you don't have Uber installed, Snapchat will show links to Lyft).

The new feature will pop up by swiping "More" at the bottom of snaps sent by users who agree to share their locations.

"These Snaps include those tagged with the white, venue-specific Geofilters or any Snap that has been submitted to our public Our Story and appears in Snap Map or Search", the company says.

Context Cards pull data from a number of partners including TripAdvisor, Foursquare, Michelin, and goop.

Context Cards are the new way to dive deeper into the content you see on Snapchat.

The Context Cards displayed vary depending on the type of venue and the details available about the location.

Snap said many locations will also have Stories integrated into their Context Cards.

The Context Cards will always show you have most relevant information first.

Context Cards should prove handy for a lot of Snapchat users, and the fact they lie behind a fairly discreet menu means they're less annoying than more orthodox ads.

Snap declined to disclose the financial terms of the deals with the Context Cards partners, but presumably the company has some kind of revenue-sharing agreements with them.

Additional Context Cards may include: reviews from critics and customers; directions to the venue; opening hours; contact numbers; rides from ride-sharing services; reservations at restaurants; websites for more information; more Snaps from around that area.