Samsung is working on a smart speaker to take on Amazon's Alexa-enabled devices, Google Home, and soon Apple's HomePod. The idea is to have Bixby, the company's digital personal assistant at the center.
Samsung Electronics has expanded availability of its virtual assistant Bixby's voice feature to over 200 countries, including the UK, Australia, Canada, and South Africa, the company announced.
Originally set to roll out in the US and South Korea in the spring with the arrival of the Samsung Galaxy S8 and S8 Plus flagship phones, Bixby's arrival was delayed until July. However, this is the first time when Samsung has outrightly confirmed the existence of such device and also confirmed its arrival. Koh says he's already working on the device and wants to create a "fruitful user experience at home with Samsung devices, and [he] want [s] to be moving quite heavily on it". We think making a smart speaker to showcase Bixby seems like the logical next step for Samsung.