"We think this is an important change, particularly for teams that may be into an overtime situation and a lengthy overtime situation that may have to come back and play on a Thursday night, so this is another positive change", NFL Commissioner Roger Goodell said.
National Football League owners cut the overtime period from 15 minutes to 10 minutes during the regular season, but also gave players plenty of leeway to celebrate after a touchdown.
Now this will not free players up to celebrate in ways that the league will deem "offensive" or that delay the game, but this is as close to a purely positive rule change as I can imagine.
Washington's Josh Norman was fined last season for using a bow and arrow gesture. The average length of overtime in the last five seasons is 7 minutes, 42 seconds. Five Super Bowls have been played at the Rose Bowl and two at the Los Angeles Coliseum, where the Rams will play until the new $2.6 billion stadium opens.
Would taking a measly five minutes off the end of an overtime period really reduce the number of injuries in the National Football League in any appreciable degree? League owners approved the Rams' return from St. Louis, with owner Stan Kroenke's promise of a stunning new stadium - one that will be the most expensive in the league. "To have the Super Bowl, that's the important thing". Instead, it chose to move the game to Tampa, runner-up to Los Angeles in the bidding.
The current rotation of Super Bowl host cities now includes a domed venue in the cold-weather market of Minneapolis, Minnesota, for Super Bowl 52 next February, then Atlanta for Super Bowl 53 in 2019, South Florida in 2020, Tampa in 2021 and Los Angeles in 2022.
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"Everybody has a different idea where the line is", the commissioner said.
The change covers preseason and regular-season games.
There is no set time limit on how long such celebrations can continue. If celebrations are deemed a violation by on-field officials, players could still be penalized under existing unsportsmanlike conduct and taunting violations, as well as fined.